UPRO Soccer Privacy Policy (Main Launch)
Last Updated: July 21, 2026 · Version: 2.0
In plain words
UPRO Soccer helps kids train soccer at home using your phone or tablet camera and a training mat.
The camera sees video of your child while they train. That video is processed in real time on your device. It is never stored and never sent to us.
The only training information that leaves your device is Landmark Data: 33 body-position points (x/y/z coordinates) produced by the MediaPipe pose model. We link those points to your child’s player profile so the app can track progress. Because they are linked to your child, we treat them as personal information.
You, the Parent, are in control. You create the account, you give consent, and you can review or delete your child’s information or stop collection at any time.
If you separately agree, we use your child’s Landmark Data to train our AI models and further improve the quality of the Services (“AI Training”). This is optional. You can say no and your child still gets the full Services.
We operate in Canada and the United States only at launch. We do not serve the EU or UK.
Questions or complaints: legal@uprosoccer.ca.
1. Who We Are
U-Pro Soccer Technologies Inc. (“UPRO Soccer“, “we”, “our”, “us”) is a company incorporated in Canada, corporation number 1612184-5.
Address: 423 Main Street, 8th Floor, Winnipeg, MB R3B 1B3, Canada
Privacy contact: legal@uprosoccer.ca
General support: support@uprosoccer.ca
Phone: +1 (204) 963-5626
Privacy Officer: our Privacy Officer is reachable at legal@uprosoccer.ca.
2. Definitions
“Services“ — the UPRO Soccer app, website, training mat, and related training features.
“Training Video“ — the live camera feed of a Player during a training session. Training Video is processed transiently on the device and is not stored and not transmitted to UPRO Soccer or anyone else.
“Landmark Data“ — the 33 MediaPipe pose landmarks (x/y/z coordinates) extracted on-device from Training Video. Landmark Data is uploaded to UPRO Soccer’s servers and linked to the Player’s profile. We treat Landmark Data as personal information in every jurisdiction we operate in.
“AI Training“ — using pseudonymized Landmark Data to train, develop, and improve UPRO Soccer’s motion-analysis AI models, in order to further improve the quality and accuracy of the Services. AI Training is a separate, optional purpose that happens only with the Parent’s express opt-in consent.
“Parent“ — the parent or legal guardian who creates and controls the account.
“Child“ or “Player“ — the young player (approximately ages 6–14) whose profile the Parent creates.
3. Where We Operate
The Services are offered in Canada and the United States at launch. The Services are intended for players aged 6 to 14. We design and operate UPRO as a children’s platform.
EU/UK: We do not offer the Services in the European Union or the United Kingdom, and access from those regions is geo-gated. This Privacy Policy does not claim compliance with the GDPR or UK GDPR, because we do not serve those markets.
Quebec: The Services are not currently offered in Quebec.
4. Information We Collect
From Parents:
First and last name, email address, city, and address
Account credentials and consent records (which consents you gave, when, and which document versions)
About Children (entered by the Parent) — each field is collected for the specific purpose noted:
Name / display name (nickname) — to create the player’s profile and show a nickname (not the child’s real name) to coaches and teammates.
Date of birth — used with gender and skill level to group the player for fair peer comparison (their “bio-group”), and to set an age-appropriate experience and the correct legal protections.
Gender — used with age and skill level to form the bio-group for fair comparison; that grouping is its only use.
Skill level (Recreational / Competitive / Premier) — used with age and gender for bio-group comparison, and to set the right starting difficulty.
Height and weight — used to scale the professional player who demonstrates each drill to the child’s body, so movement scoring is accurate.
Dominant foot (left / right / both) — to personalize drills and feedback to the player’s leading foot.
Soccer club or academy affiliation — to link the player to a club that uses UPRO so their coach can see performance metrics and progress only (never contact details, Landmark Data files, or video). Optional, and only shared if the Parent opts in to the separate, default-OFF club/coach sharing consent.
Soccer experience — to tailor the training program to the player’s background.
Landmark Data (collected during training sessions):
The 33 MediaPipe pose landmarks (x/y/z coordinates) extracted on-device from Training Video, plus session metadata (drill performed, timestamps, scores/metrics computed from the landmarks)
Landmark Data is linked to the Player’s profile and is personal information.
Training Video — what the camera does and does not do:
The camera on your phone or tablet captures live video of your Child while they train. This Training Video is processed in real time, on the device only, to extract Landmark Data. The Training Video itself is not recorded, not stored, and not transmitted off the device by the Services.
Usage and device data:
Device information, IP address, app version, time spent in the app, and diagnostic data, used to operate, secure, and troubleshoot the Services.
We do not track your child’s location. We do not collect GPS or precise location data. We use IP address only to keep accounts secure and the Service running, for example fraud prevention and regional routing, and never to build a location profile of a child.
A note on identification: We do not use Landmark Data — and have not designed it — to identify or recognize any individual, and we do not treat it as a biometric identifier under the privacy laws that apply to us, because it is not used for the automated or semi-automated recognition of a person. We do not match a child’s movement pattern against any database to figure out who they are. Each session’s Landmark Data is attributed to the correct player only through a session identifier linked to the user identifier of the account the parent created. In plain terms, we know whose data it is because of the account it came from, not by recognizing the body itself. We do not create or store faceprints, facial-recognition templates, or gait templates, and we do not perform facial recognition, gait recognition, or any other biometric matching.
5. How We Use Information
We use personal information only for the purposes below. Each purpose is named, and none of them is hidden inside another:
Providing the Services — creating accounts, running training sessions, computing scores and feedback from Landmark Data, and showing the Player’s progress to the Parent and (where the Parent has opted in to sharing with a club or coach) the Player’s coach.
Customer support — answering your questions and resolving problems.
Service operation and security — monitoring usage, detecting and fixing technical issues, and protecting accounts.
AI Training (optional, separate consent) — if and only if the Parent opts in, we use pseudonymized Landmark Data to train and improve our motion-analysis AI models, further improving the quality of the Services for all players. See Section 7.
Communications. We always send essential service notices, for example security, billing, or account messages. We send marketing or newsletter emails to a Parent only if the Parent separately opts in. Marketing consent is optional, off by default, never required to use the Services, and the Parent can unsubscribe at any time. We never send marketing to Children. For Canadian users, marketing follows Canada’s anti-spam law (CASL): express opt-in, clear identification of UPRO Soccer, and an unsubscribe link in every message. If a Parent opts in to marketing, we keep their email address for that purpose until they unsubscribe or withdraw, which is a separate basis from the 14-day deletion rule that applies to setup information when consent is not completed.
Legal compliance — meeting legal and regulatory obligations.
We do not sell personal information, including children’s personal information. We do not use personal information for behavioural advertising to Children. We do not use information collected to seek your consent for marketing; marketing happens only on the separate opt-in described above.
6. Consent — How It Works
Consent is collected through a dedicated consent flow when the Parent sets up the account — never by burying it in this policy or the Terms of Service. Using the Services is not, by itself, consent to anything.
Consents are separate and unbundled: providing the Services, AI Training, sharing your player’s progress with their club or coach, and media/marketing use each have their own toggle. Optional consents (including club/coach sharing) default to OFF, and refusing any of them never degrades the Services.
For US Children under 13, we obtain verifiable parental consent before collecting any personal information from the Child, as required by COPPA. See Section 11.
For Canadian users, we obtain the Parent’s express consent through the same flow.
You can withdraw any optional consent at any time in account settings or by emailing legal@uprosoccer.ca, without losing access to the Services.
7. AI Training (Optional)
If the Parent opts in to AI Training:
We use the Child’s Landmark Data (not Training Video — we never have Training Video) to train and improve our motion-analysis models. Training our models on real player data is how the quality and accuracy of the Services improves over time for all players — but it is not needed to deliver the Services to your Child, which is why this choice is yours.
Before use in AI Training, Landmark Data is pseudonymized: it is separated from the Child’s name and profile details and keyed by a coded identifier. Pseudonymized data is still personal information, and we protect it as such. We do not call this “anonymized,” because it is not.
We keep records of which data went into which training runs (“data lineage”) so that, if you withdraw consent, we can locate your Child’s data and exclude it from future training runs.
Withdrawing AI Training consent stops all future use of your Child’s Landmark Data for AI Training. It does not affect access to the Services in any way.
What withdrawing AI Training consent does, honestly. If you turn AI Training off, we stop using your child’s Landmark Data for training, remove it from our stored training datasets, and exclude it from every future training run. We keep data-lineage records so we can show which model versions your child’s data did and did not contribute to. One honest limit: a model that was already trained cannot be ‘untrained,’ because the model does not keep a copy of the data it learned from. What we commit to is no further use, exclusion from all future training, and being able to demonstrate why removing the data from an already-trained model is not technically possible.
Where our training data comes from. UPRO trains its models only on Landmark Data collected directly from our own users who have opted in. We do not scrape the web, and we do not buy or ingest third-party datasets to train our models. If that ever changes, we will update this policy and obtain any required consents first.
7A. About the Accuracy of AI Feedback
About the accuracy of AI feedback. The scores, ratings, and feedback UPRO produces are generated by an AI model from your child’s movement data. They are estimates, and they can be wrong, especially in poor lighting or with an awkward camera angle. They are training feedback only. They are not a medical, clinical, physiotherapy, or talent assessment of your child, and should not be relied on as one. If you think a score is wrong, you can tell us through the in-app ‘Message UPRO’ screen or at legal@uprosoccer.ca, and we will review it and recompute, annotate, or exclude it where we can.
8. Who We Share Information With
We share personal information only with the following categories of recipients, for the stated purposes:
Recipient category
What they receive
Purpose
Service providers (e.g., cloud hosting, analytics, customer-support tooling)
Only the data needed for their function
Operating the Services on our behalf. Each provider is bound by contract to protect the data, use it only for our purposes, and (for US Children’s data) provide the written assurances required by 16 CFR 312.8(c).
The Child’s soccer club or academy, and approved coaches
Player performance metrics and training progress only (never the Parent’s contact details, never the raw Landmark Data files, never any video)
Coaching and player development — only if the Parent has opted in to the separate, optional “Share my player’s progress with their club or coach” consent, which is OFF by default and refusable without any loss of the Services. Coach access is role-restricted and logged.
Law enforcement / government authorities
What the law requires
Legal compliance, only when legally required.
A buyer or successor entity (merger, acquisition, sale)
Personal information as part of the transaction
See “Business transfers” below.
We do not sell personal information.
Academic research: We do not share Children’s personal information with academic institutions at launch. If we ever introduce a research program, it will be offered as a separate optional opt-in with its own notice — it will never be bundled into service consent.
Business transfers: If UPRO Soccer is acquired or merged, personal information may be transferred to the successor only if the successor agrees to honour this Privacy Policy and the consents you have given. You will receive direct notice of the transfer, and any material change in how your Child’s information is used will require your fresh consent first.
9. Where Data Is Stored (Cross-Border Disclosure)
Where your data is stored. We store and process personal information on cloud infrastructure operated by Amazon Web Services (AWS) and Microsoft Azure, on servers located in Canada and the United States.
A note for Canadian families. Because some data is stored or processed in the United States, it may be subject to lawful access by US authorities under US law. We use contractual and technical safeguards (including access controls and encryption) to protect your child’s information wherever it is stored.
10. Retention — Our Written Retention Policy
We keep personal information only as long as reasonably necessary for the specific, documented purpose it was collected for — and never indefinitely. This section is our written retention policy, published as required by 16 CFR 312.10.
We keep personal information for a maximum of 24 months, and we delete it sooner once it is no longer needed for the purpose we collected it. The only exceptions are records the law requires us to keep longer — for example breach records (which Canadian privacy law requires us to keep for at least 24 months) and the minimal consent and transaction records we may need to establish or defend a legal claim — and in those cases we keep only the minimum necessary, for the minimum time. Every category below has a minimum (how long we genuinely need it) and a maximum of 24 months.
What
Kept at least until
Maximum
Player profile and account data
the account is closed
24 months, and deleted within 30 days of account closure if that comes first
Landmark Data used to run the Service
no longer needed to show progress
24 months
Landmark Data copies used for AI Training (opt-in only)
you withdraw consent
24 months, then deleted, and excluded from training immediately on withdrawal
Usage and diagnostic data
needed to operate and secure the Service
24 months
Consent and transaction records
the life of the account
deleted when the account is deleted, except a minimal record (that consent was given, to which version, when, and that it was deleted) kept after deletion only as long as needed to establish or defend a legal claim
Note on Training Video: your child’s Training Video is processed on the device and is never recorded, stored, or transmitted to us, so there is nothing for us to retain. Training Video does not appear in the table above because we never hold it.
We never keep children’s personal information indefinitely. When a maximum is reached, or when you ask us to delete sooner, we remove the data from our active systems and from backups on our normal backup cycle.
11. Children’s Privacy (United States — COPPA Notice)
This section is our online notice for US Parents under 16 CFR 312.4(d). It applies to Children under 13 in the United States.
(a) Operator. The sole operator collecting personal information from Children through the Services is:
U-Pro Soccer Technologies Inc. 423 Main Street, 8th Floor, Winnipeg, MB R3B 1B3, Canada Phone: +1 (204) 963-5626 Email: legal@uprosoccer.ca
(b) What we collect from or about Children, and how.
Profile information entered by the Parent, each for the purpose noted: name/display name (profile identity, shown as a nickname); date of birth, gender, and skill level (combined into the player’s “bio-group” so movement is compared against the right peers; DOB also sets age-appropriate experience and legal protections); height and weight (to scale the professional drill-demonstrator to the child’s body for accurate scoring); dominant foot (to personalize drills); club/academy affiliation (to link the player to a participating club’s coach — metrics only, optional); soccer experience (to tailor the program).
Landmark Data: 33 MediaPipe pose landmarks (x/y/z coordinates) collected automatically during training sessions, linked to the Child’s profile. We treat Landmark Data as personal information.
Usage and device data collected automatically (device information, IP address, diagnostics).
Training Video is processed transiently on-device and is never collected, stored, or transmitted by us.
(c) How we use it.
To provide the Services: scoring drills, generating feedback, and tracking the Child’s progress.
To operate, secure, and support the Services.
AI Training — only with the Parent’s separate, optional opt-in consent. Refusing AI Training does not limit the Child’s access to the Services in any way.
(d) Disclosure. We disclose Children’s personal information only to the recipient categories in Section 8, for the purposes stated there: service providers (under contract, with written security assurances), the Child’s club/coaches (performance metrics and progress only — never contact details, Landmark Data files, or video — and only if the Parent has opted in to the separate, optional, default-OFF club/coach sharing consent, which is refusable without losing the Services), authorities when legally required, and a successor in a business transfer (with notice and consent-survival). We do not sell Children’s personal information. A Parent may consent to our collection and use of the Child’s information while refusing to permit disclosure to third parties that is not integral to the Services.
(e) Retention. Our written retention policy, including timeframes for Children’s data, is in Section 10. We do not retain Children’s personal information indefinitely.
(f) Parental rights and how to exercise them. As a Parent, you can at any time:
Review the personal information we have collected from or about your Child;
Delete that information and direct us to stop using it;
Refuse to permit further collection or use of your Child’s information (which you can do without deleting the account history, though some features will stop working); and
Withdraw any optional consent (AI Training, media) separately.
Procedure: Use the privacy controls in your Parent account settings, or email legal@uprosoccer.ca (or call +1 (204) 963-5626) from your registered Parent email. We will verify that you are the account Parent before acting, and respond within 30 days.
If the age or region check gets it wrong. If your child is wrongly blocked by our age or country check, or a birthdate was entered incorrectly, you can ask us to review and fix it through the ‘Message UPRO’ screen or at legal@uprosoccer.ca. We will correct age or routing errors without asking for more information than we need.
(g) No over-collection. We do not condition a Child’s participation in the Services on disclosing more personal information than is reasonably necessary to participate.
12. Canadian Privacy (PIPEDA)
Accountability. Our designated Privacy Officer (Section 1) is accountable for our compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA).
Consent. We collect express, unbundled consent as described in Section 6. Because the Services involve children’s data and movement data, we treat all collection as requiring express opt-in consent — never implied or passive consent.
Access and correction. On request, we will tell you what personal information we hold about you or your Child, what it is used for, and who it has been disclosed to, and we will give you access to it. You may challenge its accuracy and have it corrected. Contact legal@uprosoccer.ca.
Breach notification (PIPEDA s.10.1). If a breach of security safeguards creates a real risk of significant harm, we will report it to the Privacy Commissioner of Canada, notify affected individuals as soon as feasible, notify any other organizations that can reduce the harm, and keep records of every breach for at least 24 months.
Complaints. You may complain to us first at legal@uprosoccer.ca — we will respond within 30 days. You also have the right to complain to the Office of the Privacy Commissioner of Canada (OPC), www.priv.gc.ca, 1-800-282-1376.
13. US Users — Complaints
US Parents may also contact the Federal Trade Commission (FTC) about children’s privacy concerns at www.ftc.gov or 1-877-FTC-HELP. We would appreciate the chance to resolve your concern first at legal@uprosoccer.ca.
14. Security — Our Written Security Program (Summary)
We maintain a written information-security program designed to protect the confidentiality, security, and integrity of personal information, including Children’s personal information (16 CFR 312.8). In summary:
A designated employee coordinates the security program in the role of Information Security Coordinator (a specific person holds this role internally).
We perform risk assessments at least annually and test the effectiveness of our safeguards.
Technical safeguards include encryption of data in transit and at rest, access controls, and logging of access to Children’s data (including coach access).
The strongest safeguard is architectural: Training Video never leaves the device, so the most sensitive data — video of your child in your home — is never in our systems at all.
Before sharing personal information with any service provider, we obtain written assurances that the provider will maintain the confidentiality, security, and integrity of the information, and we hold them to it by contract.
No system is perfectly secure, and we cannot guarantee absolute security — but we commit to the program above and to notifying you of breaches as described in Section 12.
15. Cookies and Tracking
The website uses cookies and similar technologies for operation and analytics. We do not use cookies to profile Children or for behavioural advertising to Children. You can refuse cookies in your browser; some website features may then not work. A detailed Cookie Policy is available at [uprosoccer.ca/cookies](https://uprosoccer.ca/cookies).
16. Changes to This Policy — Material Changes Require Fresh Consent
If we make a material change to how we collect, use, or disclose personal information — especially Children’s personal information — we will:
Send direct notice to the Parent’s registered email before the change takes effect; and
Obtain fresh consent (including new verifiable parental consent for US Children under 13, where required) before applying the change to existing users.
Material changes are never effective merely by being posted. Non-material edits (typos, clarifications) will be posted with an updated “Last Updated” date.
17. Contact Us
Privacy questions, rights requests, complaints: legal@uprosoccer.ca / +1 (204) 963-5626
General support: support@uprosoccer.ca
Media inquiries: contact@uprosoccer.ca